The Orchard, Sony
As a Content Creator at The Orchard, Sony's premier global music distribution and artist services platform, I played a key role in shaping digital campaigns that amplified the voices of independent artists and labels. Collaborating closely with a Project Coordinator, I developed multimedia content and innovative marketing strategies for high-profile artists, ensuring each campaign resonated with its target audience.
My work spanned the creation of visually striking videos, graphics, and promotional materials that aligned with social media best practices, enhancing engagement and audience growth. By strategically planning content across platforms like Instagram, Spotify, and Twitter, I drove impactful digital campaigns that strengthened brand visibility and artist recognition. Through creativity and a data-driven approach, I contributed to campaigns that connected artists with their audiences while supporting The Orchard's mission of empowering independent creators.
Content Creation: Driving Impact
During working with The Orchard, I executed a variety of high-impact creative projects that showcased my ability to deliver exceptional visuals tailored to artist needs. From designing Spotify playlist cover images that captured the essence of curated music collections to creating striking single cover graphics, I ensured every asset resonated with the artist's identity and campaign goals.
I also played a vital role in promoting events like listening parties, crafting promotional materials that drew audiences and amplified excitement for album and single releases. With a diligent and detail-oriented approach, I managed the end-to-end creative process—balancing artistic vision with strategic objectives to drive engagement and create meaningful connections between artists and their fans.
