Finding Joy Collective: Talent Management Agency

Responsible for event and social media marketing strategy, focusing on increasing brand awareness and audience engagement. Developed and executed social media campaigns, managed content creation, and optimized digital storytelling to enhance visibility for talent and agency initiatives. Responsibilities included coordinating influencer partnerships, overseeing community engagement, and leveraging data-driven insights to refine marketing strategies. Supported event promotions through real-time social coverage, facilitated cross-platform content distribution, and collaborated with internal teams to align messaging with broader brand objectives.

Rutgers University: Rutgers Future Scholars

Responsible for community management and social media coordination, focusing on enhancing the university’s digital presence. Managed social media platforms, developed content strategies, and engaged with audiences to foster a sense of community among students, alumni, and stakeholders. Responsibilities included monitoring trends, analyzing engagement metrics, and optimizing content for increased reach and interaction. Collaborated with internal teams to align messaging, supported event promotions through real-time content creation, and leveraged social listening to enhance audience engagement and brand sentiment.