The ‘BVNDIT MASKS’ Brand
Project Bvndit was a company created in 2016 that supplied custom-designed face masks for use across many industries. Amongst capitalizing on the then craze of stylized face-masks that swept across pop culture, the most successful partnerships that Project Bvndit secured was with the Asian-American hip-hop duo, “Year of the Ox”. As the founder of Project BVNDIT, I launched a custom face mask business that blended style and personal expression. Consumers submitted their unique designs, and my team handled the entire process—from printing and pressing, marketing, advertising, community management, prospecting and to shipping high-quality, personalized masks. This venture showcased my ability to merge creativity with operational efficiency, delivering a product that resonated with individuality and practical needs.
‘Year of the Ox’ is an American hip-hop duo composed of two Asian-American rappers, Lyricks and JL. The duo was formed in 2014, and their music is known for blending traditional Asian instruments with modern hip-hop beats. They have gained a significant following in the Asian-American community and beyond, with their music often addressing themes of identity, culture, and social justice. Year of the Ox has released several EPs and singles and has collaborated with other notable artists in the hip-hop industry. They have been praised for their unique sound and powerful lyricism, and are considered one of the leading voices in Asian-American hip hop.
