When Urban Eats approached me, they were eager to transform their outdated menu into a visually compelling tool that aligned with contemporary design trends. Their goal was to make a stronger impression on customers and drive sales. I reimagined their menu using modern menu design best practices, focusing on improved layout, enhanced visual appeal, strategic price perception, and digital integration. By applying principles of menu engineering, I crafted a fresh and engaging design that elevated the dining experience. The results were immediate: Urban Eats saw an increase in sales, proving the power of a thoughtfully designed menu.

Urban Eats is a vibrant food truck brand serving up bold and flavorful eats across New Jersey. Known for its creative fusion of comfort food classics and innovative twists, Urban Eats delivers a culinary experience that’s as exciting as it is satisfying. With a commitment to fresh ingredients, exceptional taste, and a menu that caters to diverse palates, they’ve become a go-to favorite for foodies and casual diners alike. Whether parked at a local event or cruising through your neighborhood, Urban Eats is all about bringing the community together over great food.